Our Company
In 2025, the industrial division of NewAge Industries, Inc. was rebranded as NewAge Performance Products (NAPP) to better serve the growing global performance plastics industry. This rebrand reflects our commitment to supporting new and existing partners with an expanded product selection, stronger product development capabilities, and the same world-class customer support NewAge has always been known for.
Backed by over 70 years of industry expertise, NewAge Performance Products (NAPP) maintains the largest selection of stocked products in the industry — helping strengthen your supply chain with reliability you can count on.
Our Mission, Purpose and Vision
Mission
Create fluid transfer solutions through sustainable means, enabling our partners to improve processes and help save lives.
Purpose
In business to do good; driven to excel
Vision
We will be an independently owned company 100 years from now. We will be a customer-centric, global innovator that guides the industry with servant leadership and sustainability.
Our Guiding Principles
Our Guiding Principles define us, as a company, as a team, as individuals. They permeate everything we do and are the lens through which we view our world. They have been thoughtfully designed and are implemented accordingly.
- Respect Every Individual
- Lead with Humility
- Seek Excellence
- Apply Scientific Thinking
- Focus on Process
- Assure Safety and Quality
- Improve Workflow
- Look at the Big Picture
- Create Purpose
- Create Value for the Customer
- Have Fun!
Employee Owners
As members of an ESOP and B Corporation, the team at NewAge Performance Products (NAPP) takes their role very seriously. Being an Owner instills a pride of ownership not found in other companies. We are collectively and individually directly responsible for the success of the company, is contingent on the success of each of our global industry partners. From our first-in-class customer support to our widest-selection of stocked products in the industry and more we strive to be here for you.
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