
Our Company
Officially established in 2000, the AdvantaPure division at NewAge Industries, Inc. began exclusively supporting the needs of the high-purity biopharma and pharmaceutical market. Leveraging its expertise in plastics engineering and manufacturing dating back to 1954 the AdvantaPure brand continues to build on its heritage of global excellence and innovation.
All tubing, hose and fittings as well as our signature industry capabilities in custom assembly, overmolding and bioclosure, for a range of customer applications, produced at AdvantagePure’s three global locations, continues to reinforce our market position as a, innovative provider of sustainably manufactured, high-quality products, with security of supply.
Our Mission, Purpose and Vision
Our Mission at AdvantaPure is to create fluid transfer solutions through sustainable means, enabling our partners to improve processes and help save lives.
Our Vision at AdvantaPure is that as part of the parent company, NewAge Industries, Inc., we will be an independently owned company 100 years from now. We will be a customer-centric, global innovator, that guides the industry with servant leadership and sustainability.
Our Guiding Principles
Our Guiding Principles define us, as a company, as a team, as individuals. They permeate everything we do and are the lens through which we view our world. They have been thoughtfully designed and are implemented accordingly.
- Create Value for the Customer
- Look at the Big Picture
- Apply Scientific Thinking
- Focus on Process
- Assure Safety and Quality in Everything You Do
- Improve Workflow
- Respect Every Individual
- Lead with Humility
- Have Fun!


Employee Owners
As members of an ESOP and B Corporation, the team at AdvantaPure takes their role very seriously. Being an Owner instills a pride of ownership not found in other companies. We are collectively and individually directly responsible for the success of the company, is contingent on the success of each of our global industry partners. From our first-in-class customer support to our widest-selection of stocked products in the industry and more we strive to be here for you.